Data-Driven Marketing | Strategies for Smarter Decisions
in Data Insights & Performance MarketingWhat you will learn?
The fundamentals of data-driven marketing and its real-world applications
How to leverage data analytics for improved decision-making and campaign optimization
The role of AI, automation, and machine learning in modern marketing
Best practices in customer segmentation, performance measurement, and conversion optimization
How to use data storytelling to enhance brand engagement
About this course
Data-Driven Marketing | Strategies for Smarter Decisions
This self-paced online course is designed to equip marketers, business professionals, and entrepreneurs with the skills to leverage data for smarter marketing decisions. Learn how to collect, analyze, and apply data-driven strategies to optimize campaigns, increase ROI, and personalize customer experiences.
Course Overview
• Explore how data-driven marketing transforms business decision-making
• Learn proven frameworks, models, and industry best practices
• Gain hands-on experience with real-world use cases and data tools
• Understand key performance metrics, attribution models, and AI-driven marketing automation
• Develop a comprehensive data-driven marketing strategy through a capstone project
Course Curriculum & Modules
1. Introduction to Data-Driven Marketing – Understanding the shift from traditional to data-centric marketing
2. Data Collection & Management – Tools, compliance, and data security
3. Customer Segmentation & Personalization – Behavioral analytics & predictive modeling
4. Marketing Attribution & Performance Measurement – KPIs, ROI, and attribution models
5. AI & Automation in Marketing – Leveraging machine learning for predictive marketing
6. Content Marketing & Data-Driven Storytelling – Using insights to craft compelling narratives
7. Digital Advertising & Data-Driven Targeting – Programmatic ads & precision marketing
8. Social Media Analytics & Influencer Marketing – Measuring impact and optimizing strategies
9. Conversion Rate Optimization (CRO) & Growth Hacking – Strategies to maximize conversions
10. Future Trends & Capstone Project – Emerging trends and hands-on strategy development
What You Will Learn
• The fundamentals of data-driven marketing and its real-world applications
• How to leverage data analytics for improved decision-making and campaign optimization
• The role of AI, automation, and machine learning in modern marketing
• Best practices in customer segmentation, performance measurement, and conversion optimization
• How to use data storytelling to enhance brand engagement
Learning Objectives
• Develop a strong foundation in data-driven marketing strategies
• Implement AI and automation tools for marketing success
• Use data analytics to enhance customer experience and campaign effectiveness
• Apply advanced targeting, attribution, and growth hacking techniques
• Build a full-scale data-driven marketing strategy from scratch
Course Features & Benefits
✅ Self-paced learning with lifetime access
✅ 10 structured modules covering theory, tools, and practical implementation
✅ Real-world case studies and industry best practices
✅ Hands-on exercises, quizzes, and a capstone project
✅ Certificate of completion to boost your professional credentials
✅ Exclusive access to expert-led discussions and peer networking
Who This Course is For
✔️ Marketing professionals & digital marketers looking to upskill
✔️ Business owners and entrepreneurs aiming to optimize marketing ROI
✔️ Data analysts interested in applying analytics to marketing
✔️ Sales & business development professionals exploring data-driven growth strategies
✔️ Students & career changers seeking expertise in modern marketing
Skills Covered
🎯 Data analytics & business intelligence for marketing
🎯 Customer segmentation & behavioral insights
🎯 Marketing attribution & performance measurement
🎯 AI-driven automation & predictive analytics
🎯 Digital advertising & programmatic targeting
🎯 Growth hacking & conversion rate optimization
Special Benefits to Students for Enrolling Now
🎁 Exclusive access to industry insights & case studies
🎁 30-day challenge to apply learnings in real-world marketing campaigns
🎁 Personalized feedback on your capstone project
🎁 Discounted access to future advanced courses & workshops
Exclusive Complimentary Benefit: One-on-One Expert Interaction
💡 Get a one-on-one mentoring session with an industry expert
💡 Discuss real-world challenges and receive personalized guidance
💡 Gain career-building insights & networking opportunities
Instructor’s Bio
👨🏫 Learn from seasoned industry experts with 15+ years of experience in top MNCs
🎓 Faculty from prestigious institutions like IIT, IIM, and NIT
📊 Led successful data-driven marketing campaigns for Fortune 500 brands
📚 Published authors & speakers in digital marketing and analytics forums
Sample Certificate
🏆 Upon successful completion, earn an industry-recognized certificate to showcase your expertise in data-driven marketing.
Books & Reference Material
📖 “Data-Driven Marketing” – Mark Jeffery
📖 “Competing on Analytics” – Thomas H. Davenport
📖 “Predictive Analytics” – Eric Siegel
📖 Access to whitepapers, reports, and case studies on modern marketing analytics
List of Indian Companies Hiring with These Skillsets/Certifications
🚀 Top recruiters looking for data-driven marketing professionals:
✅ Google India
✅ Amazon India
✅ Flipkart
✅ Zomato & Swiggy
✅ Reliance Digital
✅ Tata Digital
✅ Infosys & Wipro (Marketing Analytics Divisions)
✅ Accenture & Deloitte (Marketing Consulting & Analytics)
✅ OYO, BYJU’S, Paytm, and other fast-growing startups
This comprehensive course ensures practical, real-world learning to help you excel in modern marketing using data-driven strategies.
🚀 Ready to transform your marketing career? Enroll now! 🚀
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
Related Courses
FAQ
Comments (0)
Data is new fuel for the business. In the current business scenario, information technology has changed the data collection, analysis and interpretation methods. Now, the organization can access qualitative and quantitative data about customers and the market. Hence, marketers are keen to know how to analyse the data to provide better services to consumers. They want to formulate marketing strategies based on historical data. This course is designed to train marketing students in the use of market intelligence, and analytic techniques and research practices for making day-to-day marketing decisions and developing and executing marketing strategies. Participants will also learn to effectively use market intelligence and analytics in the real-world context where corporations need to manage business portfolios, compete with other companies and build relationships with trade partners. Through this experiential learning programme, students acquire critical analysis and decision-making abilities to prepare them to tackle the marketing and business issues they are likely to confront in a career in marketing.
